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Saturday, September 11, 2010


Lose-A-Palooza is a one-day social media event created to encourage participation in the Lose for Good campaign to benefit Share Our Strength and Action Against Hunger.

As part of the Lose For Good campaign, Weight Watchers will donate $1, up to a maximum of $60,000 to Share Our Strength and Action Against Hunger for each approved mention, acknowledgment or action related to Lose For Good made on September 14th through blogs, Twitter, Facebook and check-in via foursquare.

Important note: there is a difference between Lose For Good and Lose-A-Palooza. Lose For Good is a 7-week campaign, Lose-A-Palooza, on the other hand, is a one-day event as part of the Lose For Good campaign. The event runs one day only-September 14th-and its objective is to drive as much social media awareness as possible for Lose For Good. Every time Lose For Good is mentioned using an approved method on 9/14, Weight Watchers will track the mention and odnate a dollar-up to $60,000.

If you would like to post on Twitter, please use the #LoseForGood hashtag.

Save the date 9/14 Lose-A-Palooza 1-day only Weight Watchers donates $1 for each #LoseForGood socmed mention http://bit.lu/LoseAPalooza

Today Only! Lose-A-Palooza -Weight Watchers donates up to $1 for each #LoseForGood social media mention http://bit.ly/LoseAPalooza

Disclosure: I heard about this blog posting campaign through One2One Network. I did not receive any compensation for this post but am entered into a contest to win cool prizes from Weight Watchers or a gift card.

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