Usually when we hear the word "split", we think of news of celebrity break-ups, splshed across the cover of tabloid magazines. (Isn't that sad?) Kelly Ripa and Electrolux want to prove that a split can be a good thing!
Electrolux Appliances is announcing (and celebrating!) their familiar duo is splitting up and are now stand-alone refrigerator and freezer. And to sweeten this celebrations, they're bringing in the "Emperor of Ice Cream" Stephen Bruce, owner and founder of Serendipity 3, the landmark New York City restaurant and dessert spot, into the mix.
Kelly and Bruce teamed up to make banana splits for a cause. And now they want you to dig in, with your virtual spoon! Visit http://www.kelly-confidential.com/, and you can build your ultimate banana split using virtual ingredients from classic whipped cream to caramel sauce to rainbow sprinkles. For each "split", Electrolux will donate $1 to the Ovarian Cancer Research Fund as part of its $750,000 commitment to help fight ovarian cancer.
As usual, Electrolux and Kelly find new and fun ways to say thank you to those who support this great cause. Everyone who logs onto the site and builds a split will be automatically entered for a chance to win the daily prize-$50 twoards sweet summer treats-and the grand prize: the new stand-alone refrigerator and freezer from Electrolux.
Disclosure: I was entered for a chance to win the stand-alone refrigerator and freezer from Electrolux. No monetary exchange took place.